The digital transformation, under debate in Bogotá
Ginés Alarcón, CEO of Nae, will explain how the new digital context and recent social transformation will affect traditional businesses
“Digital transformation is based on technology. However, it is the means, and not the end. They key is to understand new customers, who now have (and demand) new digital capabilities: freedom, accessibility, requirements, transparency, diversion, speed, innovation, and collaboration.”
On May 19th, the Colombo American Chamber of Commerce (AMCHAM) and Nae have organized a meeting in Bogotá on competitiveness and businesses in the field of digital transformation.
Ginés Alarcón, CEO of Nae, will explain how the new digital context and recent social transformation will affect traditional businesses, customer relations, and operations management.
7:00 a.m. a 9:00 a.m.
Edificio Calle 100
Calle 98 No. 22 – 64
Of. 1209 Bogotá D.C.
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